Database

The MarkeTech Group

Solution provided
Marketing
Supplier identity
General description

The MarkeTech Group (TMTG) is an international marketing consulting firm exclusively dedicated to the healthcare industry.

TMTG combines deep clinical, scientific, engineering, business and market knowledge of the healthcare industry to produce high quality and accurate findings that will enable highly effective business decision making.

Type of Supplier
Service Provider - Professional Advisor /Consultant / Legal / Accounting
Sector of activity
  • Market studies
  • Marketing & Promotion
Region
Regions of Pays de la Loire, Centre and Poitou-Charentes, FR
Regional access broker
  • Grégory Bauer, Atlanpole Biotherapies
Activity description
Know-how, expertise available

The MarkeTech Group is a leader of primary voice of customer (VOC) research.

Our expertise includes both qualitative and quantitative methodologies: One-to-one In-Depth-Interviews, Focus Groups, Triads, Mock-up trials, Web-based surveys, Conjoint and Max-Diff techniques…

TMTG assists clients at any stage of product development; from technology assessment (upstream) to post-launch monitoring (downstream).

Services provided

TMTG develops close partnerships with clients, identifies their marketing needs, helps refine the research objectives and proposes an ad hoc research process – related to your objectives, timeline and budget - to deliver tactical and strategic information helping managers move forward quickly and confidently in making critical business decisions.

The MarkeTech Group’s offer includes:

Flash Congress – A quick and efficient ad hoc marketing study focusing on your specific project: 10 one-on-one interviews with players from your value chain.

ImagePRO™ -The first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.

simPRO™ - A web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information for pricing studies, product mapping and branding analysis.

Quality labels and accreditations

The MarkeTech Group is a CASRO certified company and an ESOMAR member.

Targeted countries

With offices located in North America, Europe and Brazil, a seasoned team of consultants, a multi-cultural staff, and affiliates in Asia and Australia, The MarkeTech Group serves the medical technology industry worldwide.

Market expertise
TMTG serves clients ranging from start-ups to Fortune 100 companies, in an array of vertical markets within the medical industry, including: Medical Imaging, Pharmaceuticals, Biotechnology, Device & Diagnostics, Healthcare IT.
Training and Staff possibilities
No
Contact information
Name
LABAS
Surname
Romain
Function
Senior Consultant
Phone number
+33 (0)2 72 01 00 82
Address
3 rue Emile Péhant
44000  NANTES
France